If you have ever thought about Adwords advertising, sign-up now to take advantage of the free training Google is offering as we approach Christmas. Sign-up here: adwords.google.com.

Get Your Three Free Online Tutorials

With Christmas fast approaching, it is especially important to know how to capture users’ interest online. In the coming weeks we are offering three free online tutorials that can help you understand how to make the most of your online advertising in the lead-up to Christmas and thereafter.

1. Christmas 2009 – Capturing the Online Opportunity on September 15, 2009 at 11am (Sydney time). During this webinar we will present research from 2008 and provide you with a forecast for Christmas 2009. We will also discuss how you can tailor your keywords and ad texts to make your business stand out this Christmas. For further details and to sign-up, please visit:https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570699839.
2. Reach More Users Through the Google Content Network on October 1, 2009 at 11am (Sydney time). The Google Content Network allows you to reach tens of thousands of users while they browse online. During this presentation we will give an overview of the content network and explain how to improve your ROI by targeting and excluding the right websites, using the Conversion Optimizer tool, and creating relevant image ads using our new free ‘Display Ad Builder’ tool. For further details and to sign-up, please go to: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570977596
3. Website Dos and Don’ts – How to Create the Right First Impression on October 27 at 11am (Sydney time). Two to three seconds is all you have to create a good first impression online. During this webinar our local Website Optimization Specialist will present tips that can help you make your website more appealing and user-friendly. For further details and to sign-up, please visit: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=576261427

Take Part in Free Adwords Online Tutorials

If you are new to our AdWords tutorials, these are free online presentations on AdWords-related topics, presented live by local AdWords experts. The presentations last 30-60 minutes, and you’ll be able to ask questions on any topic-related issues throughout, via chat (Instant Messenger). To take part, all you need is a computer with an Internet connection and headphones or speakers.

Comments from previous attendees include:

• “Excellent webinar. Very informative. Has greatly improved my confidence using AdWords.”
• “Great topic. Great presentation.”
• “My first time and I really enjoyed it. Thanks!”

If you have not participated in a WebEx webinar before, we encourage you to join a WebEx Test Meeting prior to attending the session at: http://developers.webex.com/api/jointest/index.php

Please register your attendance early using your AdWords email address and 10-digit customer ID.

For previous webinar recordings, visit our webinar calendar page at www.google.com.au/adwords/webinars.

If you have any questions or feedback with regard to our webinars, do not hesitate to contact us at webinars-au@google.com. For general account enquiries, please contact us at adwords-au@google.com.