If you are interested in growing your free online business, using Web 2.0 platforms or social media will direct more visitors your way. In a short time, you can use these popular sites to reach a large number of people. Generating traffic to your site through social media will not cost you a lot of money. Examples of media that is social are audio and video multimedia, including podcasts, social bookmarking and tagging sites and blogs. By using the information provided in this article, you will come up with a way to get new people to your website, as well as repeat visitors.

The Web 2.0 sites that are used, are as follows:

• YouTube.com
• www.Hubpages.com
• www.WordPress.com
• www.Technorati.com
• Geocities
• Zimbio

There are many Web 2.0 sites, but we will focus on reviewing the social media platforms. Changing the sites you use, adding more sites, and promoting additional sites, is the strategy that we recommend you begin to use.

Creating accounts on these platforms takes time, which is one of the challenges that come with using the Social Media strategy. When you create an account, it must be authentic and valid, which is extremely critical during the initialization phase. When you promote your websites, you want to look like an expert. Do not use spamming methods. This is a process that will work for you, after you invest a bit of time into it. Each Web 2.0 platform is different, but as you use them for your sites, you will learn to navigate them, and it becomes a bit easier.

In each social community, you want to be accepted in your niche of the Social Network, which is your overall goal using this Web 2.0 strategy. Your attempts will be worthless if you begin to spam any of these sites. You will soon be considered an expert as you build your reputation within the social network that you have chosen.

Be sure to create some web pages of substance to promote, before you even begin the process. It is important that you use three, specific pages of substance.

1: Page of Link Bait — a page on your website or blog that is different from all of the others, that will become a resource to those in your niche. Other people will begin to link to this page, considered link bait, because it is full of information and shows that you are an expert in your field. You will drive people to your site, by creating a buzz within your niche, through link bait. Choose a key word that comes from any research that you have done in your market, and promote it. 2: Home Page or Index — after identifying a “power keyword,” that will produce high traffic, while doing your niche research, promote it. 3: Sales Page(s) or PreSales — Keywords that you consider second, third and fourth level will be contained in these pages. Keywords that focus on a certain service or product are also called “long tail.” Visitors that land on your pages will be buyers if you have done your promotion, PPC or SEO, in the correct manner. If they have located your site by using a long tail keyword, these people most likely are sure of what they want.

Begin to promote these pages, once they are live, by employing the strategy of Web 2.0.

Your first step will be to come up with content that is fresh and one of a kind, so that you can use it on platforms that are Web 2.0 to reach the market of your choice. When you post within your network of sites, make sure that your social media marketing plan includes quality content. Ten articles, containing more than 400 words each is what you should aim to write. Optimize your site for social media, just like you would with SEO for your website or blog. Search engines commonly crawl all of these Web 2.0 sites, which is what you should keep in mind. Your blog or site that you are promoting may not even get as many hits as the content you put out on these pages, in the beginning. You should always link back to your site and use RSS feeds, while you develop your one-of-a-kind content. Your web site business will grow by leaps and bounds, quickly. The social media sites that you have already submitted content to, you will occasionally include links and RSS for. Promote the three different pages on the site, instead of only promoting your index page, home page or main page.

Post a video on YouTube, that you have made, which markets your Link Bait Page.

A review of your link bait page, and its content, should be what your video focuses on. The video should be no less than 2 minutes and no more than 3 minutes long. Highly visited sites are those that contain video. Google has been replaced by YouTube, as of late. Youtube is now known as a site filled with “how to’s”. You will be able to display the resources available on your website by showcasing them on a short video. Your expertise will shine through by making a video. You can use a slide show that promotes your main points on your resource page, regardless of your niche, whether it be home and garden, travel or financial. The most important thing to remember is to keep your video short and to the point.

Be sure that all of your links are correct in the content that you submit. Do not forget to include your links before the fold, in the top portion of your content. You want to know that your viewers will see the important content first, including these links, above the fold, before they start scrolling down.

When creating an account that is new with www.Hubpages.com, make sure that all of your content is unlike anything else, and be sure not to add your link just once within the content. Use the keyword that you are promoting and have your link send the reader to the link bait page, just like you do when using Squidoo. If your post appears to be full of spam or if it only promotes your site, you may have a problem getting accepted with Hubpages. Search engines look at Hubpages with high regard, though it may be hard to get started with them.

Wordpress.com is a great way to begin a blog at no cost to you, just like Blogger.com, so create an account with them as soon as you can. Use the primary keyword relating to what you are promoting within your unique domain name. Make sure that some of your blog posts have links to the link bait page, just like you would do with other social media sites.

Remember to claim your Blogger.com, WordPress.com and Technorati.com blogs, while promoting your lense at Squiddo and posts at Hubpages. If you are promoting yourself with these places, you are also bringing on the traffic.

To add content that is unique, as well as having the ability to link back to your page of link bait, using the keyword that is your primary promotional concern, create a Geocities Yahoo 360 Blog.

Another tool that is quite powerful, though only a RSS feed aggregator, is to create an account at zimbio. I have grown my home internet business by bringing in a lot of traffic directly from Zimbio. Your RSS feeds from Gather, Squidoo, Zimbio, Hubpages, Blogger, WordPress and Yahoo should all be submitted to your main site. You will receive a code to use in your website or blog once you set up an account with Zimbio.

You will increase your website traffic and your web site business will turn up higher in search engine rankings, just by using social media and investing your effort and time. Your desired target consumers, or your network of similar-minded people, are who you need to really interact with if you want this plan to succeed. Social media is also looked at as a co-op. If your interaction and substance is strong, you will receive all of what you put into your campaign, and most likely more.

Look into home internet based business opportunity, if you are looking to gain more information on Web 2.0 strategies. Choose online small business if you think you can benefit from software tools that are exclusive, like SEO Time Saver Package, and you can also quicken your Social Media marketing campaign.